Icebreaker is not a fashion company. We like to be relevant, but if we’re too ‘right now’ it will probably be over by the time you wear it. We want our clothing to be relevant in your wardrobe for many seasons.
We are committed to inspiring an industry with less reliance on petrochemical fibers. Our research and development team is constantly searching for natural alternatives and solutions.
Simplicity - With elegant simplicity comes timelessness that doesn't date.
Longevity - Icebreaker is the polar opposite of fast fashion. Through high quality performance our goal is to thrive in your wardrobe and during your activities for many seasons.
Versatility - Our clothes transcend single usage – we make multi-functional pieces that adapt to your life and style, on the mountain, in the city and at home.
Purpose - We make purposeful clothing that responds to your body’s active needs.